Whether you've struggled with Facebook ads in the past or you're just not sure where to start, we've got you covered with this step-by-step lead ads masterclass.
Here's What You're Going To Learn
Lesson 1: What You Need To Know About the New Special Ad Housing Category
If you've been trying to run Facebook ads lately and your ads have been getting denied, it's likely because your ads are not adhering to the new "special ad housing category."
Facebook has made it increasingly difficult for you to advertise and generate leads online. But that's ok, we'll show you how we're going to get around that so that you can spend your time (and ad budget) reaching all of the right people and none of the wrong people.
In other words, we're going to show you how to generate high intent buyer leads!
Lesson 2: Understanding Facebook "Ad-Speak"
In order to understand Facebook ads, you need to understand "ad speak," first.
We'll review the 3 components of Facebook ads:
- The Ad Campaign: This is where you determine your campaign objective. What are you advertising? Are you trying to drive traffic to your open house? Are you using video to advertise to a cold audience and convert them to a warm audience? Are you trying to generate buyer leads or seller leads?
- The Ad Set: This is where the "magic happens." This is where you determine your audience targeting. Having the right targeting is the difference between an effective ad and an ad that flops. We're going to share our ad targeting formula to ensure that you spend your advertising dollars reaching a high-intent audience.
- The Ad: Having the right ad copy and creative is the difference between a thumb-stopping ad that converts, and one that doesn't. Here, we'll share our best strategies for writing ad copy and creative that consistently converts.
Lesson 3: Why Lead Ads Work Better Than Any Other Type of Ad
We LOVE Facebook Lead Ads because they reduce call-to-action friction.
So instead of sending a user to a landing page where they may or may not convert, we use Facebook's own lead capture forms to capture their information.
If you're trying to generate leads with an actual name, email, phone number, and time-frame for moving, then you're going to want to run Facebook Lead Ads, not a traffic or awareness ad.
In these lesson, we're going to walk you through all of the reasons Facebook Lead Ads rock!
We're going to share:
Lesson 3.a: How To Configure Your Ad Set & Targeting
Facebook has made it increasingly difficult to target people. And that's what makes advertising on Facebook challenging. You can reach a lot of people. But you also have the potential to reach all of the wrong people if you're not targeting properly. In this module, we're going to share our formula with you for reaching all of the right audience (a higher intent audience).
Lesson 3.b: Designing Your Ad Copy & Creative
Good copy sells. In this part of our training, we're going to share some best practices for creating thumb-stopping ads that engage and convert your target audience.
We'll share what type of images/videos to use in your ads, a formula for consistently writing engaging posts, and copy that pre-frames and warms up your audience.
Lesson 3.c: Creating Your First Lead Ad & Lead Form
In this module we'll walk you from start to finish, on how to setup your first Facebook Lead ad and share how to create your new lead form with custom qualifying questions so that you can steadily generate a new stream of buyer leads.
Lesson 3.d: Creating An Ad With Multiple Ad Images
In this module, we'll show you how/why to create multiple ads under one ad set.
Lesson 3.e: What Type of Ads You Should Run When You Don't Have Any Listings
"What if I don't have any listing inventory?"
In this lesson, we'll show you how to run ads for a list of homes for sale in an area using ListReports & ListPacks.
Lesson 4: Creating Your First Zap
Automation is good at assisting in the sale. The key is to use automation to turn all of these internet/Facebook leads into inbound calls, texts, and emails.
In this lesson we're going to show you how to get leads out of Facebook and into your CRM so that you can engage them in a more effective contact and conversion process.
Lesson 5: Creating A More Effective Contact & Conversion Process
What good is generating a whole bunch of buyer leads if you don't know how to convert them?
In this lesson we're going to show you how to develop a more effective contact and conversion process so that no lead gets left behind.
Listen, you're busy, I get it.
That's why it's important to leverage automation and have the right drip campaigns in place. It's to help ensure no lead falls through the cracks. And it's to help assist in the trust building process.
We're going to share some of our most effective drip campaigns so that you're following up on your leads year-round.
